Gazeta Express is a prominent Kosovo news outlet. As Analytics & UX Consultant, I analyzed behavioral data from their audience to identify friction points in content discovery, navigation, and article engagement.
The output was a set of prioritized recommendations covering information architecture, homepage layout, article page structure, and internal linking, all grounded in actual reader behavior data.
The output read as a product roadmap as much as a UX audit, spanning information architecture, homepage and article-page structure, and internal linking, giving the team data-grounded direction for their web platform.