Valon Badivuku

Digital Experience Manager

LinkedIn San Jose, CA

Summary

Experience strategist who translates customer research and data into decision-ready strategies, visual frameworks, and prioritized initiatives that drive measurable growth and scalable outcomes.

Experience

Web Developer Major University
2017 - Present
  • Build and maintain responsive, accessible web experiences and front-end components across the university's digital presence.
  • Develop digital products and self-service tools that improve how prospective students discover programs and engage with content.
  • Partner with marketing and content teams to ship campaign landing pages and conversion-focused experiences.
  • Execute technical SEO audits, schema markup, and Core Web Vitals optimization, delivering 20% organic lift year-over-year.
  • Architect a modular, WCAG-compliant design system and lead stakeholder alignment across 15+ departments.
Digital Product Manager
March 2013 - December 2016
  • Defined product vision and roadmap, leading cross-functional teams across design, engineering, and marketing to ship digital products.
  • Translated user research and analytics into prioritized features and continuous product iteration.
  • Launched marketing-driven product experiences and growth experiments to lift engagement and retention.
  • Coordinated go-to-market execution, aligning product, brand, and demand-generation efforts.
Digital Marketing Specialist
January 2013 - March 2013
  • Planned and executed digital marketing campaigns focused on ROI optimization and brand consistency.
  • Built landing pages and creative assets to support acquisition and conversion.
  • Tracked cross-channel performance and optimized spend based on analytics.
E-Commerce & Marketing Management
August 2011 - December 2012
  • Led multi-market e-commerce strategy, improving organic search visibility and email campaign performance.
  • Shaped digital storefront experiences and product merchandising to drive conversion.
  • Ran lifecycle and email marketing programs that grew repeat engagement.
  • Partnered with developers to ship storefront features and digital experience improvements.
E-Commerce Analysis & Digital Marketing
November 2009 - July 2011
  • Developed integrated digital marketing strategies across SEO, SEM, email, and social channels.
  • Drove organic traffic growth through content and technical SEO initiatives.
  • Built and analyzed digital marketing experiences, turning data into actionable optimizations.
  • Supported development of e-commerce web experiences and marketing pages.
Founder & Digital Product Manager Tripika, QYSH.ME, ZBRITJE, RIPOST MEDIA
2009 - Present
  • Co-founded QYSH.ME, Albania's first how-to portal, building the product end-to-end. Acquired by Dua.com.
  • Built ZBRITJE, a nationwide discounts and deals marketplace with 2,500+ business partners.
  • Led digital platform roadmap, growth strategy, and marketing at RIPOST MEDIA.
  • Co-founded Tripika, a design and web development studio shipping digital products for clients.

Skills

Technical SEO Core Web Vitals, schema markup, structured data, crawlability, mobile-first indexing, page speed, XML sitemaps, canonical tags, log file analysis, GSC, Ahrefs, Screaming Frog
Web Operations & Scale Enterprise CMS (50K+ pages), large-scale migrations, WCAG 2.1 compliance, design systems, content governance, QA workflows, accessibility audits, web standards
Product & Growth Product management, roadmap ownership, OKRs, go-to-market strategy, CRO, A/B testing, user research, agile, cross-functional stakeholder alignment, vendor management
Digital Marketing & Analytics SEO/SEM, email marketing, social media, marketing automation (Pardot), CRM, GA4, GTM, attribution modeling, performance reporting, audience segmentation
Founding & Business Development Company building, startup strategy, B2B partnerships (2,500+ partners), acquisition process (QYSH.ME → Dua.com), market entry, team building, investor communication