Valon Badivuku

Enterprise Web, Search and Digital Growth

LinkedIn Los Altos, CA

Summary

Web and SEO lead with 12 years running large websites, most recently San Jose State University sites with 10M+ annual visitors. Led a redesign that merged 14 college websites into 4 and grew organic traffic 42%. Now optimizing for AI search (AEO and GEO) alongside traditional SEO. Founder of Schedulera, a booking platform for consultants and creators.

Experience

Web Developer, University Marketing and Communications San Jose State University
Nov 2025 to Present
  • Manage the university's main websites in Modern Campus CMS (10M+ annual visitors).
  • Optimize university sites for search, answer engines and AI-generated results (SEO, AEO and GEO), including localized content, using Google Search Console, Semrush, Ahrefs, Siteimprove and Google Analytics 4.
  • Build reporting dashboards that show leadership how search and engagement are trending.
  • Connect the CMS with analytics and marketing tools and keep campus sites in line with WCAG accessibility standards.
  • Lead the university's BIMI email authentication rollout with campus IT and brand partners.
Webmaster, College of Professional and Global Education San Jose State University
Jan 2017 to Nov 2025
  • Led the college's web redesign, consolidating 14 websites into 4 audience-based sites with two vendors and 15+ stakeholders.
  • Rebuilt navigation and information architecture around international and professional student recruitment.
  • Built landing pages and lead nurturing flows with the marketing team, connected to Salesforce and Pardot.
  • Grew organic traffic 42% after the redesign through structured data, layout changes and content updates.
  • Ran QA, accessibility and SEO audits after the redesign, cutting accessibility errors by 60%.
  • Owned CMS governance, accessibility compliance and agency deliverables for the college's sites.
Digital Marketing Specialist This Communications Company
Apr 2014 to Dec 2016
  • Grew client organic traffic 25% in six months by fixing technical SEO issues and matching content to search intent.
  • Led international SEO work that expanded client visibility across European markets.
  • Ran technical SEO and UX audits, then turned findings into roadmaps for development and content teams.
  • Worked with developers to improve site structure and conversion paths.

Products and Ventures

2026 to Present
  • Founder. Booking and scheduling platform for consultants and creators, with a paid AI scheduling assistant.
2026
  • Founder. Built an AI tool that generated mobile landing pages for small businesses from their Google Reviews data in about 42 seconds. Retiring it in November 2026 to focus on Schedulera, which showed stronger product-market fit.
2011 to 2019
  • Co-founder. Education platform grown through SEO to millions of visitors, acquired by dua.com.

Education

Business Administration, Entrepreneurship Concentration San Jose State University
Expected Spring 2027

Certifications

  • Google AI Essentials, 2024
  • Search Engine Optimization Specialization, UC Davis (Coursera), 2024
  • Social Media Marketing Specialization, Northwestern University (Coursera), 2024
  • Google Digital Marketing and E-commerce Certificate, 2023
  • Google Project Management Specialization, 2022
  • Semrush SEO Fundamentals, 2018
  • Google Analytics and Google Tag Manager Fundamentals, 2018

Skills

Web and CMS Modern Campus CMS, WordPress, Drupal, Shopify, HTML, CSS, JavaScript, Next.js, Tailwind CSS, Cloudflare, AI-assisted automations using AI agents with Claude Code, Codex and GitHub Copilot
SEO Ahrefs, Semrush, Screaming Frog, Moz, Siteimprove, Google Search Console, structured data
Analytics Google Analytics 4, Google Tag Manager, Looker Studio, A/B testing
Marketing technology Google Ads, Microsoft Ads, ChatGPT Ads, Salesforce, Pardot, Slate, Mailchimp, Twilio, Brevo
Governance WCAG accessibility, information architecture, vendor management