Valon Badivuku

Digital Marketing and Web Experience Strategist

LinkedIn Los Altos, CA

Summary

Digital Marketing and Web Experience Strategist with 10+ years driving integrated marketing, go-to-market (GTM) execution, high-converting web architecture, and organic discovery across search and AI answer engines (SEO, AEO, GEO). I connect the web and marketing technology stack (CMS, Google Tag Manager, GA4, CRM, marketing automation) into one cohesive revenue engine. Proven track record spanning enterprise-scale web operations (50,000+ pages) to founding and scaling products taken through acquisition.

Experience

Web Developer (SEO / GEO / AEO) University Marketing and Communications
November 2025 - Present
  • Marketing technology for the web and martech stack: CMS, Salesforce, Pardot and analytics, wired together so a lead captured on a landing page lands in the CRM with its source intact.
  • Build and ship campaign landing pages, templates and components, then own the campaign through launch and post-launch optimization.
  • Administer Salesforce and Pardot: lead flows, forms, lists, nurture programs and the data hygiene that keeps reporting honest.
  • Own analytics instrumentation end to end (GA4, GTM, UTM governance, conversion events) and turn it into attribution reporting that changes where budget goes.
  • Lead technical SEO, GEO and AEO across the web presence: AI engine visibility, structured data, crawl and indexation health, site architecture, redirects and search intent targeting.
  • Improve conversion through A/B testing, funnel analysis, Core Web Vitals work and WCAG compliance.
Webmaster University College
January 2017 - October 2025
  • Delivered 20% year-over-year organic growth through technical SEO audits, schema markup and Core Web Vitals work.
  • Architected a modular, WCAG-compliant design system and got 15+ departments to adopt it.
  • Built and maintained accessible front-end components across a 50,000-page enterprise web presence.
  • Shipped self-service tools that helped prospective students find programs without going through a person.
  • Partnered with marketing and content to build campaign landing pages and conversion flows.
Digital Product Manager This Communications Company
March 2013 - December 2016
  • Owned product vision and roadmap, leading design, engineering and marketing through ship cycles.
  • Turned user research and analytics into a prioritized backlog rather than a wish list.
  • Ran growth experiments on marketing-driven product experiences to lift engagement and retention.
  • Coordinated go-to-market across product, brand and demand generation.
Digital Marketing Specialist Trembelat
January 2013 - March 2013
  • Planned and ran digital campaigns against ROI targets.
  • Built the landing pages and creative behind acquisition and conversion.
  • Tracked cross-channel performance and moved spend based on what the data said.
E-Commerce & Marketing Management Lufthansa City Center
August 2011 - December 2012
  • Led e-commerce strategy across multiple markets, improving organic visibility and email performance.
  • Shaped storefront experience and merchandising to lift conversion.
  • Ran lifecycle and email programs that brought customers back.
  • Worked with developers to ship storefront features.
E-Commerce Analysis & Digital Marketing Studio Moderna
November 2009 - July 2011
  • Built integrated strategies across SEO, SEM, email and social.
  • Grew organic traffic through content and technical SEO.
  • Turned analytics into optimizations that shipped, not decks.
  • Supported development of e-commerce pages and experiences.
Founder & Digital Product Manager favURL, Schedulera, QYSH.ME, ZBRITJE, Tripika, RIPOST MEDIA
2009 - Present
  • Built favURL, an AI product that turns a local business's Google Reviews into a published, SEO-ready landing page. 850+ pages generated in the first month. I own the pipeline, the data model, the billing and the pricing.
  • Co-founded QYSH.ME, Albania's first how-to portal. Built it end to end. Acquired by Dua.com.
  • Built ZBRITJE, a nationwide deals marketplace that signed 2,500+ business partners.
  • Co-founded Tripika, a design and development studio shipping client products.
  • Led platform roadmap, growth and marketing at RIPOST MEDIA.

Skills

Digital Marketing and GTM Go-to-market (GTM) strategy, integrated multi-channel marketing, product launches, conversion rate optimization (CRO), A/B testing, lead generation, customer acquisition, marketing funnels
Modern Search (SEO, AEO, GEO) Core Web Vitals, Schema markup, structured data, Perplexity and ChatGPT search visibility, LLM content grounding, crawlability, mobile-first indexing, canonical tags, Google Search Console, Ahrefs, Screaming Frog
Web Experience and Architecture Enterprise CMS, large-scale migrations, WCAG 2.1 AA compliance, modular design systems, content governance, QA workflows, accessibility audits, web performance
Marketing Technology and Analytics Google Tag Manager (GTM), GA4, marketing automation (Pardot/Salesforce), CRM workflows, attribution modeling, UTM governance, conversion tracking, ROI reporting
Founding and Leadership Company building, startup strategy, cross-functional stakeholder alignment, B2B partnerships (2,500+ partners), acquisition process (QYSH.ME → Dua.com), team leadership