ZBRITJE (meaning "Discounts" in Albanian) was a nationwide deals and discounts marketplace connecting consumers with local businesses across Kosovo.
The platform required building both supply and demand simultaneously, signing up merchants while attracting shoppers. I developed the business development playbook, onboarded 2,500+ businesses, and helped design the consumer-facing deal discovery experience.
The platform covered retail, restaurants, services, and travel, with a custom merchant dashboard for managing offers and a mobile-optimized experience for consumers finding deals.
As product developer and business lead, I helped build the marketplace as a two-sided web application: a consumer-facing deal-discovery interface and a merchant dashboard for creating and managing offers. The business side covered partner onboarding, pricing, and the processes to support 2,500+ merchants; the product side covered storefront UX, search and category browsing, and a mobile-optimized buying flow.