This past Friday alone I got seven marketing text messages, all clearly sent for advertising purposes. At first I assumed it was because it was the 16th of the month, when people typically spend more in the first stretch after payday, but someone later pointed out that most of these particular messages were about buying on installment, which lines up with people getting paid their Star Kartela obligations that Saturday and being ready to spend from scratch.
I do appreciate, in a backhanded way, that whoever plans these campaigns picks a day right before the weekend when so many bills land at once. I’m genuinely curious what tomorrow brings, except from Kosovo Telecom, since they’re apparently off for the holiday, one SMS that’ll wreck my morning on a day off, with zero right on my end to ask most of these senders to stop, no one to complain to and nowhere to report it.
One more detail worth flagging: guard your phone number carefully, because you never know who ends up sending you texts once they learn you can send SMS blasts from some free website.
The strangest marketing example I’ve come across: “DUA MP3 via SMS,” directing people to visit a website. Whatever it actually was, I’d guess it got plenty of visits that day, since a lot of us are happy to send a free text without thinking too hard about whether it could be used for marketing purposes against us.
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