Most local businesses do not need a website. They need a page. One page, at one link, that says who they are and why people keep coming back.

They already have the raw material. Years of Google Reviews, written by actual customers, in words no copywriter would think to use. It just sits there, buried in a Maps listing nobody bookmarks.

So favURL does the boring part. You type a business name. It finds the place on Google Places, reads the reviews, and publishes a page at favurl.com/[business-name]. No brief. No kickoff call. No four rounds of feedback on a hero image.

What comes out is not a wall of scraped text. The pipeline pulls structure out of the reviews: a headline in the customers' own language, the testimonials that carry weight, a photo gallery with captions, practical tips for people showing up for the first time. The page is built to be found, so the SEO work is baked into the template instead of sold as an add-on later.

The rest is a normal software business, just small. Free to start, because a business owner will not pay for something they cannot see. Pay when you want your own domain. Pay more if you are an agency running sites for thirty clients and you need them in one place.

I built all of it. The front end, the accounts, the plans, the billing logic, the agent pipeline that talks to Google Places, the data model underneath. I also set the prices, wrote the marketing and answered the emails. There was no team to hand things to, which sounds like a constraint and was actually the point. Nothing shipped that I did not understand.

In the first month after launch, 850+ pages were generated. Some by owners. Some by the social media managers who look after them.

Six months in, favURL shut down. It was a real product with real users, not a demo, but it was never going to be the thing I went all in on without someone else as invested in it as I was. I am treating the six months as the learning outcome and closed it while I could still close it well.