My friend Valter runs a restaurant. About 10 staff, great food, loyal regulars.
When I started helping him get his online presence sorted, I hit the same wall every time. Every link-in-bio tool was just a list of links. Menu. Hours. Booking. None of it explained why someone should actually walk in. Every website builder wanted hours of setup that neither of us had.
So one night I did something different. I sat down and read through all 200+ of his Google reviews.
What I found stopped me cold.
His customers had already done all the marketing work. Vivid, specific, honest descriptions of exactly why the restaurant was worth visiting. Sitting there completely unused on a Google page most people never read past the star rating.
That became #FavURL.
It reads your Google reviews, finds the real patterns in why customers choose you, and generates a hub page from that. Your links, hours, photos, and an AI-written bio. Ready in 20 seconds.
Valter was the first user. He also became an accidental co-founder. Once he saw what the page looked like, he had a hundred opinions about it. He still does. His restaurant is the live testing ground, and his feedback has shaped almost every feature since.
That’s the origin. More tomorrow.