Switching your Instagram account from personal to business is free, and it unlocks the tools that actually let you market on the platform: audience insights, contact buttons, and paid advertising across Instagram and Facebook. If you are running any kind of brand or business, this is step one.
Here is how to convert a personal profile to a business profile:
- Tap
Settings.
- Select: Switch to Business Profile.
- Tap Switch to Business Profile.
- In the window that appears, tap Switch to Business Account to confirm your changes.
With a business account, you’ll get access to new business features and Instagram Insights.
Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.