Ryanair’s pitch was blunt: cheap flights, very cheap. And people still found ways to complain about airlines. With prices that low, you’d think travelers would take the deal and stop trying to be both the beggar and the picky customer at once.
The campaign took Gold at the Clio Awards 2013 in the Integrated Campaign category, with the full case study up on Behance. Art director: Hugo Gstrein. Copy: Patrick Tamisiea. Music: R2JD, Ghostwriter. Produced through Miami Ad School Europe, Berlin.
I keep it around as a reference for how far blunt honesty can carry an entire creative concept.
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