If you want to get a year’s worth of SEO learning in three days, MozCon in Seattle is one of the shortest paths I know. It pulls the field into one room: technical SEOs, SEM specialists, content strategists, designers, and founders, in a city that is home to Amazon, Microsoft, and Starbucks. The value is less any single talk and more the density of expertise you get to stand next to.
On the first day, I finally got to meet Roger.
I had planned a detailed recap, but the honest truth is that the best notes from the event already exist, written by people who captured the sessions better than I could from memory. Rather than reproduce them, I will point you to two recaps worth reading:
- A Tale of Two Lunch Tables at MozCon 2018 (Content-Driven Link Building and Local Search)
- MozCon 2018: A Page One Power Recap
The real takeaway for me was simpler: the fastest way to level up in SEO is to spend time around people further ahead than you, and MozCon packs a lot of them into a short window.