Emirates Air came to social media later than most, but opened with a smart move: a giveaway built specifically to be shared, because everyone loves a giveaway.
“We at Emirates have decided to giveaway FREE flights for an entire year to 576 of our lucky fans to celebrate serving…” posted by Emirates Air, Saturday, September 5, 2015.
The prize: free flights for a year to 576 lucky fans, framed against the roughly 2 billion passengers they serve annually. The rules were kept deliberately simple: share the photo, like the page, comment “thank you.” Winners to be announced September 8, 2015. Good luck.
The page itself had only around 30,000 likes at the time. The giveaway post alone had already pulled in more than 57,000 likes and over 86,000 shares by the time I was writing this. That’s probably a cheaper way to reach that many likes than simply boosting a post through Facebook ads.
Postscript: the actual reason I sat down to write this is that a friend and I got pulled into analyzing influence and ended up entering the giveaway ourselves. The honest truth was the ticket to San Francisco looked a little too good to pass up.
Update: my friend just confirmed this particular page turned out to belong to a scammer who’d managed to fool a lot of people this way (a quick search would have surfaced the actual verified Emirates profile). Which is its own kind of lesson: offer people a real reward and they’ll return it instantly with likes and shares, no questions asked, verified account or not. A number of people I know personally have already fallen for this exact trick.
Write a comment