Social Media
13 posts on Social Media.
- What a Local Gym Taught Me About Targeted Ads February 9, 2016
A neighborhood gym wasting money on a broad audience. How tighter targeting and a real offer turned Facebook ads into steady memberships.
- Snapchat for a Brand? I Talked a Client Into Testing It August 19, 2015
Posts that vanish in 24 hours sound insane for a business. So I talked a client into testing whether that is a bug or the whole point.
- I Talked a Client Into Trying Periscope May 30, 2015
Live streaming from a phone is suddenly a thing. I convinced a nervous client to go live, and the unpolished realness is exactly what worked.
- PunPun: A Show Made for the Internet, Not for TV April 14, 2015
Producing PunPun at Ripost meant unlearning television. On short formats, cutting for the phone, and losing the broadcast slot.
- I Tested Facebook Video Against YouTube Links February 12, 2015
Facebook is pushing its own player hard. I ran the same video two ways to see how much it favors native uploads, and it was not close.
- Giving a Boutique a Reason to Post: Social Media That Worked September 30, 2014
An early social project for a small fashion boutique. How a consistent content rhythm grew a real audience, and what I still recommend.
- Instagram for a Business That Swears It Is Not Visual June 10, 2014
A client swore their business was boring with nothing to photograph. Here is the Instagram experiment we ran to prove there is always something.
- Facebook Reach Is Falling and I Am Testing What Is Left January 17, 2014
Organic reach on my Facebook Pages drops every month and Facebook clearly wants us to pay. What I am testing to hold on to my audience.
- Burrat me Musteqe: A Moustache March for the Centenary November 26, 2012
A 2012 poster calling Prishtina to a moustache walk two days before Albania's independence centenary, and why the print run mattered.
- Pinterest Is Quietly Sending Me Traffic I Did Not Expect June 19, 2012
I signed up for Pinterest as an afterthought. A few weeks later it is in my top referrers. Here is what I am testing to figure out why, and whether it lasts.
- Facebook Timeline for Pages: I Redid Ours All Weekend March 4, 2012
Facebook is forcing every Page onto Timeline. I spent the weekend testing what the big cover photo and pinned posts can do for a brand.
- I Got a Google Plus Invite and I Cannot Stop Playing With It July 14, 2011
Google finally made a social network that is not a Facebook clone. Circles are clever, and I am testing whether any of it helps a brand.
- A Month Chasing My Klout Score Made Me a Worse Marketer May 9, 2011
Klout claims to measure your influence with one number. Getting obsessed with pushing mine up taught me more about vanity than influence.