Model Cara Delevingne posted her friend Jalen Dominique on Instagram, to the 5.8 million people who follow her there.
The screenshot making the rounds showed what his phone looked like a few minutes later: a flood of likes and new followers, despite him being nobody with any real public profile of his own beforehand.
It’s a small, clean example of a bigger pattern I keep coming back to: reach borrowed from someone else’s audience converts almost instantly, even with zero setup on the receiving end. No campaign, no strategy, just one post from the right account.
Write a comment