Product
5 posts on Product.
- Pokémon Go and the Case for Location-Based Advertising July 25, 2016
Pokémon Go got millions of people to walk outside on command. That behavior-change engine points to where location-based advertising goes.
- Four Years of Testing Everything: What Actually Stuck October 28, 2015
Years of testing every shiny new thing in digital marketing. What survived, and why the testing itself turned out to be the only thing that mattered.
- The Welcome Email a Client Was Not Sending January 27, 2015
An early e-commerce project where the biggest win was an email that did not exist yet, and what it taught me about owned audiences.
- Ripost Is Not a Portal November 18, 2014
We founded Ripost as an internet platform, not a news portal. What that distinction meant in practice for a newsroom of misfits.
- My New Mantra: Test, Test, and Test January 22, 2013
After two years of arguing about what works in marketing, I found the answer. Stop arguing. Test it. The idea that changed how I work.