The Strong Party was a satirical political campaign in Kosovo designed to highlight dysfunction in the political system through humor and viral content.
As Digital Campaign Manager, I created the social content strategy, produced shareable video and graphic content, and managed community engagement across platforms. Several pieces went viral locally, generating significant media coverage and public conversation.
I approached the campaign as a digital product and growth problem: a coordinated content system across web and social, fast production workflows for video and graphics, and community management built to scale reach and conversation.